Engaging visitors to explore and debate landmark human rights cases.


Canadian Museum of Human Rights: Debate Circle

Exhibition × Messaging × Video

Role: Creative Director
Studio: Bruce Mau Design

The Canadian Museum of Human Rights, Canada's newest National Museum, opened in fall 2014. With a mandate to build mutual respect and encourage reflection, the Museum's exhibits bring human rights to life in new and compelling ways.

The team was invited to create The Debate Circle, an interactive video exhibit that engages visitors in a decision-making narrative around ten landmark Canadian human rights cases. Each story is interspersed with "decision points" that encourage participants to weigh-in with their opinion on the issue.

The team researched each case, structured the narrative, and created the storyboards, scripts, visual style, and interactive graphics for the videos.

Keeping with the Museum's storytelling approach through original artifacts and archival materials, we embarked on an extensive discovery process to uncover and collect historical footage, documents, and media-coverage associated with each case. 

The result is a series of uniquely human stories, told in the voices of the real people at the heart of each case, balancing the opposing perspectives and layered with context about the legal issues at play. This approach connects across audience — humanizing these sensitive topics and making the decision points feel uniquely relevant and relatable to each viewer.