Working Session
Discipline-Bridging Brand Consulting
Defining & Designing Great BrandsWe work directly with clients and as a consultant for other creative agencies.
We don’t believe in the division of disciplines.
We build and evolve Brands from the ground up, and are unabashed experts across:
- Research & discovery
- Stakeholder engagement
- Actionable insights
- Brand strategy, platforms, & positioning
- Brand architecture
- Messaging & verbal frameworks
- Naming
- Campaign concepts
- Visual identity development
- Graphic design
- Creative direction
- Brand guidelines
To get there, an organization needs to know itself—why it matters and where it’s going. That truth then needs to be captured, codified, and conveyed across every expression of the Brand.
Not an easy task.
When you add in the fact that relevant organizations keep evolving, aligning who we are with how we’re perceived can feel incredibly complex.
But it’s definitely doable.
Strategic design starts at the beginning—discovering and building the Brand’s foundation—and carries through into tangible Brand expressions—the stuff that people can see and experience.
We make it make sense.
This approach, with no siloed skillsets or dicey moments of creative handover, means that every aspect of the external-facing Brand is carrying forward the core insight about what makes that organization relevant and resonant.
A compelling new story that needs to be shaped and shared—across each layer of a Brand—is where Working Session comes in.
Within each of these layers, there are Strategic, Visual, Verbal, & Experiential components of Brand.