Connecting visitors with the incredible stories behind everyday objects.
Exhibition Strategy × Stakeholder Engagement
Role: Creative Director
Studio: Bruce Mau Design
The Wolfsonian is a museum, library, and research centre that uses objects to illustrate the persuasive power of art and design. Home to the impressive design and propaganda collection of Mitchell Wolfson Jr. and located in the heart of Miami Beach, the Wolfsonian faces a unique challenge: how can we make seemingly every-day objects tell compelling stories about the world in which we live?
The museum invited the team to re-interpret the permanent collection and create an exhibition strategy that will engage visitors in a newly meaningful way. We embarked on a collaborative process with the Wolfsonian's leadership, curators, researchers, and designers to look at these historic objects from a fresh perspective.
First-hand research into the context, collection, voices, and ambition of the Wolfsonian laid the groundwork for a creative workshop with staff and invited external experts. Participants conducted artifact analysis, charted opportunities, and mapped new ideas for the exhibition space.
We synthesized the outcomes into an exhibition plan focused on five key strategies. Each strategy connects audiences with the unique stories behind the objects, provides specific installation possibilities, and resonates with the Wolfsonian's overarching mission.